Storytelling Key to Burberry's China Strategy, Says Christopher Bailey | BoF
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Why Burberry is strengthening its presence in China Page 1 of 0 Luxus Plus
How Burberry used a popular Chinese app to boost sales | The Seattle Times
Future Growth Strategies (Part 2: The Strategies) | On Burberry...
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Burberry's new designer transforms the storied brand with new logo and monthly digital product debuts | South China Morning Post
10 Sensitive Topics Fashion and Luxury Brands Must Avoid in China
Creepy" Burberry Chinese New Year Ad Slammed - B&T
Burberry to invest heavily in new stores in China as mainland customers take a liking to its redesigned monogram look | South China Morning Post
3) How Burberry Promotes its Brand through WeChat in China.
Burberry Sees China Growth Despite Xinjiang, Readies New Retail Concept – WWD
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